Tyler Fortune
Product Designer

Red Bull GRC

As an avid rallycross enthusiast (how can I not be with a Hot Wheels collection of 200 little, die-cast cars?), I decided to craft a concept design and logo for Red Bull Global Rallycross. I've attended the races every year at the International Daytona Speedway and always wanted to apply my design style to the rallycross event. I noticed that their current brand and website could use a revamp from both a UI and UX standpoint, so I tackled this little project for fun. I started by creating a simpler logo for the brand and then moved onto a full website redesign. Finally, I built an interactive Invision prototype to share with Red Bull.